Digital Marketing

DIGITAL MARKETING SERVICES

Push forward your business and marketing to stay ahead with the marketing trend; redefining your online business marketing to reach new audience and business opportunities along with a complete targeted social graph development.

SEARCH ENGINE MARKETING -SEM

Search Engine marketing helps your brand or organisation to reach new leads or customers through Search Engine Result Page ad displays. AdWords and Pay-Per-Click campaigns helps in displaying your company ads on the Search Engine Result Page [SERP] having shortlisted keywords.

Our Pay Per Click Services:

PPC Audits

Our PPC Audit process starts from understanding audit objective, leading and coverage to data analysis.

Social Advertising

UCG can help you with paid social campaigns that can drive your target audience toward much targeted desired actions.

Google AdWords

Hiring us gives you the benefit of a full-time AdWords expert without the extra cost of hiring another full-time employee.

Bing Advertising

Display your product or service to as many as 151 million potential customers.

Display Advertising

Your display ads will be targeting an audience that has already indicated an interest in your service or product.

Remarketing & Retargeting

Improve ROI and increase conversions by marketing to people who have already visited your website.

Deliverables

We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a rank report so you know where you rank organically for the keywords you pay for. Additionally, after you review the report, we’ll explain your campaign’s progress, direction, and answer any questions you may have.

SEARCH ENGINE OPTIMIZATION - SEO

UCG will help grow your online presence, expand your business, increase revenue and sales through SEO and other digital marketing strategies. UCG specializes in SEO for local and international businesses. Our team will work with you to develop the most relevant keywords to target the audience based on the services you provide. UCG also provide research on best geographical and audience targeting; developing online content and websites based on the core-set of keywords.

SEO Steps
01

Research

Research main keywords using various tools, analytics and competitor analysis.

02

Structure

Develop structure of keywords on each page.

03

Content Strategy

Create a schedule for content creation process by our content specialists.

04

On-Site SEO

Optimise each page with main keywords.

05

Analyse Ranking and Traffic

Each new update of search engine increases traffic, SEO helps in analysing traffic and ranking.

06

Keep Improving

Search engine takes time to update links and keywords.

07

Link Building

Building links to home page and targeted page.

08

Content Marketing

Share your content in order to increase content exposure.

SEO Maintenance

We have emphasised that SEO is not a one-time certification. Search engine algorithms are constantly changing, and everyday search engines are crawling the Internet and adjusting SERPs to reflect updated content, new sites and shifting dynamics in site linking and popularity.

To maintain a popular web presence, you need to regularly monitor your website and the latest trends in used keyword searches to optimise your site. To achieve and hold a top SERP, you must stay ahead of all competitors for the keyword phrases you used in optimising your site.

SEO maintenance keeps your site in compliance with the practices we recommend in our Keyword Research, Website Review and Competitive Analysis services.

We will provide you with a detailed report that summarises our findings and analysis trends for your keyword phrases and how your pages’ rank against the competition. We will provide detailed recommendations for optimising your site based off these findings.

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GOOGLE ANALYTICS MANAGEMENT

Gain full in depth insight about everything going online using our google analytics services. Google is a gigantic database with lots of information at its disposal, google analytics allows us to see and analyse this information and utilise them for our needs.

Here are some benefits gained through google analytics:
Monitoring your online
presence and traffic

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Allowing you to see the big picture and to know where everyone is going, where are they coming from, how much time they are spending and where they are spending this time on your website, thus giving you the ability to estimate which campaigns and ads are making the most traffic and what parts of your content are the most attractive.

Monitoring your
campaigns effectiveness

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Google analytics provides very important capabilities to track campaigns performance, use this service to your advantage so that you can see which campaign is the most effective and also you can stop spending a lot of your hard earned revenue on campaigns with low effectiveness thus saving a lot of costs, also this information will allow you to make certain adjustments to your strategy and campaigns to increase your effectiveness even more.

Monitoring your
competitor’s presence

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Use this precious ability to gain the edge and know about your competitors even more than they know about themselves, you can monitor their traffic as same as you can monitor yours, thus giving you a gigantic potential to measure, analyse and react with extreme effectiveness to stay in the lead.

Monitoring your
competitor’s campaigns

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This is very important, gaining this information will allow your specialists to see the big picture about your competitor’s strategy, who are they targeting with their campaigns and on what platforms, thus helping them to estimate where the real competition lines are drawn. There Is another bonus; seeing their campaigns effectiveness and what content are they using will allow you to know the results without having to try for yourself, thus saving you a lot of time, effort and resources.

As a conclusion: google analytics is so overpowered, using it to your advantage will go a long way in guaranteeing your success, contact us to know the full potential that lies in your hands.

EMAIL MARKETING

Let the professionals at UCG craft a custom email campaign that will drive conversions. UCG email marketing solutions are designed to engage your audience, drive conversions and nurture your leads. Among traditional marketing techniques, email marketing is one of the best ways to develop leads and drive sales and it’s time for your business to benefit from it.

UCG Email Marketing is results oriented marketing with an active database of MENA area categorised based on the region or geography and direct tie-up with all GSM providers around the world.

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SMS MARKETING

UCG’s service relation with regional and international GSM service providers enables you to have SMS service for your personal as well as business needs. UCG SMS service has connectivity reach of 190+ countries, with 2-way across 52 countries. With fully controlled end-to-end messaging and highly customisable SMS service packaging, UCG SMS service provides maximum flexibility as well as service customisation to suite according to the requirements.

UCG in partnership with GSM providers holds the most updated database of active GSM connections within the Middle East as well as around the globe. UCG SMS marketing campaigns can help in advancing your marketing efforts and develop new business leads with guaranteed high ROI. UCG provides SMS service portal to handle the campaign actions as well as monitor campaign performance metrics. UCG SMS service also provides event-based messaging in real-time to reduce communication barrier between your customer and you.

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